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As we are all getting ready for Thanksgiving, most stores are already displaying Christmas merchandise. Isn't it a little early? What's the rush? The messages are clear: shop, buy, consume.

There are so many choices out there, so much product, so many stores and brands all sending their marketing message to us. Luring us in to buy their stuff. Telling us we want it. But do we need it? Will it really make our lives better or are loved one's happy?

Conspicuous Consumption: is a term introduced by the Norwegian-American economist and sociologist Thorstein Veblen in his book "The Theory of the Leisure Class" published in 1899. The term refers to consumers who buy expensive items to display wealth and income rather than to cover the real needs of the consumer.

Instead of conpicuous consumption, try conscious consumption.

Conscience Consumption: is a social movement that based around increased awareness of the impact of purchasing decisions on the environment and the consumers health and life in general. It is also concerned with the effects of media and advertising on consumers.

Perhaps, instead of following the hype and getting caught up in the Black Friday shop til u drop phenomena, we can remember what Thanksgiving is all about and FOCUS on what we are thankful for, simply enjoy our time with family and say THANK YOU!

MAGNIFECO, a resource of all things sustainable and relating to fashion has a great article:


...and Happy Turkey Day!

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