Finding old jeans, taking them apart seam by seam, and turning them into something great and new is not such an easy task. Especially, when you are trying to produce more than just a few special order pieces.
This has been my main project these last few weeks. It's been fun, but also challenging. Is this old jeans concept scalable? Can it be put into production? Can we produce a sizeable quantity of product within our price and timing restrictions? Would people simply just laugh at me and say they couldn't do it?
There is a factory in the garment district of New York City that is willing to give this a try! Elly from Quick Fusing has been really amacable to work with and very open to this unusual task. She understands the concept and has been making samples for us. We can't wait to see how they turn out!
We believe that it's more important than ever to know exactly where, how, and by whom the products we buy are made. Have you ever tried tracing the origins of your t-shirt? Do you know who made the last garment you bought? Do you even know where your food comes from? This simple question may prove to be much tougher for the average consumer to find out. Yet how can we buy something without knowing? What if it came from a filthy factory in a developing country, sewn by a 12 year old? What if the fibers were grown drenched with toxic pesticides that polluted the land and seeped into the region's drinking waters? What if wearing that garment or eating that food exposes us to unhealthy levels of chemicals and pesticides?
This leaves us feeling icky :/
When you shop at NOORISM, you can be certain that our products are made from the most ethically an...
Clothes should be made to last. This is one of the motivators that inspires us to create and craft beautiful pieces. We all know that fast Fashion can be very convenient due to its accessibility and disposability. But let's not forget how very wasteful and bad for our planet that is. That polyester shirt that you wore twice will sit in a landfill for 200 years. It was 'cheap' to buy but have we thought about the real cost of this type of consumption?
NOORISM is about a move away from this type of short-term thinking and is about consuming less 'stuff' but instead, choosing select pieces that are truly special and will not only look better when we wear them, but will maintain their value. We want our products to be in your closet for a very long time. In fact, we think the longer you keep a NOORISM piece, the more special it will become: a piece of personal history, a memento of your cherished past, even a beloved heirloom to pass on to the n...