March 22, 2017

What is World Water Day?

World Water Day, on 22 March every year, is about taking action to tackle the water crisis. Today, 1.8 billion people use a source of drinking water contaminated with faeces, putting them at risk of contracting cholera, dysentery, typhoid and polio.

We’re all wasters when it comes to wastewater. Every time we use water, we produce wastewater. And instead of reusing it, we let 80% of it just flow down the drain. We all need to reduce and reuse wastewater as much as we can. Here are three ideas for all us wasters!

  1. Turn off the tap while you’re brushing your teeth or doing dishes or scrubbing vegetables. Otherwise you’re just making wastewater without even using it!

  2. Put rubbish, oils, chemicals, and food in the bin, not down the drain. The dirtier your wastewater, the more energy and money it costs to treat it.

  3. Collect used water from your kitchen sink or bathtub and use it on plants and gardens, and to wash your bike or car.

The water passing through...

November 23, 2015

As we are all getting ready for Thanksgiving, most stores are already displaying Christmas merchandise.  Isn't it a little early?  What's the rush?  The messages are clear:  shop, buy, consume.

There are so many choices out there, so much product, so many stores and brands all sending their marketing message to us.  Luring us in to buy their stuff.  Telling us we want it.  But do we need it?  Will it really make our lives better or are loved one's happy?


Conspicuous Consumption: is a term introduced by the Norwegian-American economist and sociologist Thorstein Veblen in his book "The Theory of the Leisure Class" published in 1899. The term refers to consumers who buy expensive items to display wealth and income rather than to cover the real needs of the consumer.


Instead of conpicuous consumption, try conscious consumption. 


Conscience Consumption: is a social movement that based around increased awareness of the impact of purchasing decisions on the enviro...

May 22, 2015

In the Oxford English Dictionary, upcycle is defined as:


reuse (discarded objects or material) in such a way as to create a product of a higher quality or value than the original


Why does this matter?  Americans send over 10.5 million tons of clothing to landfills every year.  Textile waste occupies nearly 5% of all landfill space.  The sad this is that it doesn't have to be this way.  We can all do our part to make better choices when shopping for clothes.  We can choose to buy fewer, better quality clothing items and keep them longer instead of buying cheap fast fashion and discarding it after wearing it only a few times.  We can also extend the life of those unwanted items by donating them to Goodwill, The Salvation Army or Oxfam instead of just tossing them into the trash.  We can also upcycled them by turning old unwanted clothes into new clothing and accessories!

The first collection I've been working on at NOORISM is about doing just that!  We are ta...

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March 22, 2017