October 12, 2016

I am honored to have been selected as a Venture Fellow at the Brooklyn Fashion + Design Accelerator!  

The BF+DA is a new initiative launched by Pratt Institute that provides designers with the resources they need to transform their ideas into successful businesses. With over $2,000,000 in initial funding pledged by Pratt Institute, the State of New York, New York City, and the borough of Brooklyn, the BF+DA brings high-potential fashion designers, industrial designers and technologists together under one roof.

So far its been great!  I have my studio there now and access to mentor-ship by the Entrepreneurs in Residence.  Its also great to be part of a community with other ethical minded entrepreneurs!  

click to view the NOORISM profile

March 16, 2016

If they say a picture is worth a thousand words, then a video is worth a thousand pictures!

I had an amazing opportunity last week to make a few videos about NOORISM.  It was a really interesting and fun experience!  Check out the videos below or you can find them on YouTube.  Enjoy :)


Make A Difference In The World With Sustainable Fashion


Make A Better Earth With NOORISM

   Creative And Business Mind On Fashion Business


February 28, 2016

This week has gone by incredibly fast.  Time really does fly when you are having fun.  We just finished shooting our Fall 2016 look book and campaign. 

[photo's coming soon]


I picked Manufacture NY for our location because of its industrial warehouse feel.  We had access to a huge open space the size of about three football fields with big widows, sunlight and amazing NYC views!  It's also the future of Fashion.  It's mission is to reawaken and rebuild America's Fashion Industry, foster the next wave of businesses, and create a transparent, sustainable global supply chain. 


The shoot also came together really well because we had a great team of people that worked very hard.  Everyone was able to add their own creativity and talents and the end result is something I can't wait to show...


November 19, 2015

Finding old jeans, taking them apart seam by seam, and turning them into something great and new is not such an easy task.  Especially, when you are trying to produce more than just a few special order pieces. 

This has been my main project these last few weeks.  It's been fun, but also challenging.  Is this old jeans concept scalable?  Can it be put into production?  Can we produce a sizeable quantity of product within our price and timing restrictions?  Would people simply just laugh at me and say they couldn't do it?

There is a factory in the garment district of New York City that is willing to give this a try! Elly from Quick Fusing has been really amacable to work with and very open to this unusual task.  She understands the concept and has been making samples for us.  We can't wait to see how they turn out!




August 16, 2015

We believe that it's more important than ever to know exactly where, how, and by whom the products we buy are made.  Have you ever tried tracing the origins of your t-shirt?  Do you know who made the last garment you bought?  Do you even know where your food comes from?  This simple question may prove to be much tougher for the average consumer to find out.  Yet how can we buy something without knowing?  What if it came from a filthy factory in a developing country, sewn by a 12 year old?  What if the fibers were grown drenched with toxic pesticides that polluted the land and seeped into the region's drinking waters?  What if wearing that garment or eating that food exposes us to unhealthy levels of chemicals and pesticides?                     

This leaves us feeling icky :/  

When you shop at NOORISM, you can be certain that our products are made from the most ethically an...

June 17, 2015

Clothes should be made to last.  This is one of the motivators that inspires us to create and craft beautiful pieces.    We all know that fast Fashion can be very convenient due to its accessibility and disposability.  But let's not forget how very wasteful and bad for our planet that is.  That polyester shirt that you wore twice will sit in a landfill for 200 years.  It was 'cheap' to buy but have we thought about the real cost of this type of consumption? 

NOORISM is about a move away from this type of short-term thinking and is about consuming less 'stuff' but instead, choosing select pieces that are truly special and will not only look better when we wear them, but will maintain their value.  We want our products to be in your closet for a very long time.  In fact, we think the longer you keep a NOORISM piece, the more special it will become:  a piece of personal history, a memento of your cherished past, even a beloved heirloom to pass on to the n...

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